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Two names in as many years and operating as Manchester's Commission for Economic Development, Employment and Skills gave cause for confusion... we were tasked with renaming and rebranding the organisation.

To get a real feel for the Commission, we held a number of stakeholder interviews and staff workshops. As a result of these, a new name, Commission for the New Economy, with a reduced brand name, New Economy, was chosen.

The brand marque is robust: a black, no-nonsense stamp, designed to be visible in a sea of partner logos. A primary colour palette of black and yellow was selected to differentiate the Commission from other public sector agencies and make the organisation’s collateral instantly recognisable.