You Can Foster

The need for foster carers has never been greater. For the first time local authorities in the North West are working together to recruit more foster carers under one common branded campaign, developed by Creative Concern.

Our approach was to put foster carers themselves at the forefront of the recruitment drive and to dispel some common misconceptions about who can foster. The You Can Foster campaign features carers from different ethnic backgrounds in a range of situations including a gay couple, a single lady, a couple with their own children and a couple who rent their home.

Delivered on a tight budget and timeframe, the TV, radio and advertising campaign delivered over 7,000 unique visitors to youcanfoster.org within three weeks and requests for enquiry packs reached 800 in the first month of the campaign. The campaign is already on target to recruit 150 foster carers by the end of the campaign.

Visit the website and watch the TV advert at: www.youcanfoster.org

You Can Foster has been shortlisted in the CIM Marketing Excellence Awards 2011... so we'll let you know how it gets on!