Pennine Lancashire

Rugged yet accessible, Pennine Lancashire has a wealth of natural attractions, picturesque villages and award winning food. After establishing their strapline ‘Discover your new favourite place’ for a previous Guardian newspaper supplement, we continued the suite with a short brochure on the tourism opportunities that exist in the area.

By interviewing an artist, sculptor, cycle products manufacturer, a Manchester-based family and a World and British Superbike Champion we were able to show that getting out and about in Pennine Lancashire was something everyone could do. Using their words and evocative descriptive language, we painted a picture of the perfect day out.