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Pennine Lancashire is a special place to us. Since developing the area's brand we've got to know some of its more famous residents and some of its hidden gems pretty well. So we grabbed the chance to work on a project highlighting cycling in the area with both hands. The idea was to show how using a bike in the area is not just good fun but can form part of healthy and relaxing lifestyle.

We focused on five families and individuals (specifically with creative jobs) who either lived in or visited the area regularly and used the various cycleways and routes available throughout this stunning landscape. The end result was a brochure replaying their experiences of the area 'by bike' and an evocative set of imagery revealing some of the more beautiful and exciting terrain.