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Creative Concern scripted, directed and produced a TV commercial for the You Can Foster campaign.

The TV commercial puts foster carers at the forefront of the recruitment drive and features carers from different ethnic backgrounds in a diverse range of situations including a gay couple, a single lady, a couple with their own children, a couple who rent their home and carers who choose to foster babies and teenagers.

Delivered on a tight budget and timeframe, the TV, radio and advertising campaign delivered over 7,000 unique visitors to youcanfoster.org within three weeks and requests for enquiry packs reached 800 in the first month of the campaign. The campaign is already on target to recruit 150 foster carers by the end of the campaign.