Morecambe Bay & Duddon Regional Park

Creative Concern delivered copywriting and design to create a ‘prospectus’ for a new regional park programme covering the stunning Northwest coastal area stretching from Morecambe Bay up to the Duddon Estuary in Cumbria.

The copy was developed from scoping studies, interviews with stakeholders and the outcome of an interactive workshop. Gathering information in this way really helped to develop the tone and focus of the prospectus. The language is aspirational and visionary but grounded in the very real opportunities that exist.