Toasty Manchester

Manchester winters are pretty chilly. Creative Concern devised the Get Me Toasty campaign for the ten Greater Manchester councils to encourage residents to apply for free and discounted loft and cavity wall insulation. The campaign is also supported by the Energy Saving Trust and the National Health Service.

Mr. Toast is at the centre of the campaign - instantly recognisable and just a little bit cheeky - and has been used online, in street teams, advertising, PR, branded materials, social media and even a giant Mr. Toast outfit! The copy is direct, conveying the offer in an accessible way. We wanted people to find the important messages without using overcomplicated technical language.

The first phase of the campaign saw over 8000 people visiting the website for advice and insulation and we lanched the second phase with a PR drive and new marketing materials to support the campaign, including posters, banners and leaflets.