Communications for a sustainable future
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“The real beauty of the BBC North brand is its versatility - it works across all our channels resulting in a cohesive, joined up approach to our communication.”
Internal Comms Manager, BBC North
BBC North Brand
We developed the brand for BBC North ahead of the relocation of five key departments to MediaCityUK in Salford. The brand identity, which was first tested as the internal BBC North brand, has now been revealed as the public facing brand for all BBC North operations and platforms.
The BBC North brand is used as ‘an example of best practice’ across the whole of the corporation by Jacky Brandreth, Director of BBC Brand and Marketing Planning.