Beatles Story
When the Beatles Story came to us, our challenge was to devise engaging and effective storylines on a weekly basis. Stories that would engage media – local, regional, national and international visitors, new foreign stakeholders, travel trade and so on – and their wider audiences in new and interesting ways.
We identified early on that key to the success of the Beatles Story was strategic partnership work with other organisations in the city (public and private) to create a competitive, united offer that would appeal to people looking to visit Liverpool. We also worked alongside hotels and other tourist institutions, such as Liverpool Football Club, to create offers that would not only increase footfall to the city but also encourage them to explore for longer.
Delivered international PR launch and secured £10 million value of media coverage
Secured coverage in over 50 countries
Delivered exhibition launch in Liverpool and secured £6 million value of media coverage
Managed PR for two royal visits and a world-record sing-along
Built Facebook following from 0 to 90,000 in 12 months
All in all, we implemented a number of exciting, high profile launches including the unveiling of the John Lennon Peace Monument with Julian and Cynthia Lennon, a (successful) Guinness World Record attempt with six local primary schools singing Beatles songs, two royal visits with HRH The Queen and Duchess of Cambridge, as well as a social media driven PR campaign engaging Beatles tribute bands right across the world.
“Creative Concern's work for Beatles Story has seen us get headlines the world over. Their PR campaign for the unveiling of the European Peace Monument dedicated to John Lennon, which created in excess of £6m worth of coverage, showed that they really can target valuable media from national news to all important travel trade.”
