Back in 2008, Riverside Housing Group wanted to undergo a full rebrand. As a social housing provider covering a large proportion of England, it had 52,000 homes across 150 local authorities, over 90,000 customers, and an extensive range of teams, locations, services and programmes… all of which had unique requirements from the core brand.

We were more than happy to get stuck into such a challenging rebrand and developed a core brand and tone of voice, along with a suite of sub brands and a hierarchy to support it all. These sub brands were essential to provide its separate commercial services with an identity and to provide a clearer identity for customer facing services that support individual programmes of delivery.